15’ long gold windows in venice beach
CLIENT & LOCATION
PROJECT VISION
My client at Super Domestic needed a striking signage solution to attract customers to their third location in Venice Beach, filling two 15-foot tilted windows. The goal was to create an eye-catching design that would stand out on the vibrant Venice Beach streets while effectively drawing in foot traffic. The sign needed to be large enough to capture attention from a distance while still feeling cohesive with the location’s overall aesthetic and brand identity.
CREATIVE APPROACH
I hand-drew the script for the logo, using the old logo as a reference to maintain brand continuity. Then, I applied the brand color palette to the lettering, adding 23k mirror finish gold outlines to give the design a touch of elegance and vibrancy. The challenge for this project was painting and gilding on tilted single-pane windows, which required me to come up with a quick and effective approach to ensure the design was applied accurately. The entire process was completed in 4 days, with every element hand-drawn, hand-painted, and gilded with love, ensuring the sign was as unique and personal as the Super Domestic brand itself.
Watch the short video of the process, one stroke at the time HERE!
