ARROW SALON CULVER CITY
CLIENT & LOCATION
PROJECT VISION
This new hair salon in Culver City needed a logo that matched its desert-inspired aesthetic, blending naturally with the warm tones and geometric patterns of the space.
CREATIVE APPROACH
I designed the logo using the TILDA font by Jessica Hische, which perfectly captured the aesthetic I envisioned. To enhance the desert-inspired feel, I added hand-drawn arrows above and below the lettering. The 23k gold leaf was the ideal choice, as the window gets plenty of sunlight throughout the day—making the sign shine brilliantly and adding a warm, eye-catching allure to the storefront.
Watch the short video of the process, one stroke at the time HERE!
